miércoles, 10 de julio de 2013

Papel del Gobierno en el desarrollo de la innovación

4 Government Programs That Drive Innovation

Steve Jobs was the ultimate entrepreneur. As Walter Isaacson pointed out in his acclaimed biography, Jobs revolutionized seven industries and created the most valuable company in the world. We revere people like him, because they help create the future.

Yet, they do not do it alone. One fact that often gets lost is that the basic technologies that Apple productsare built on (and those of all tech firms), from the chips, to the Internet, to GPS to the software protocols, were all supported or wholly developed by government programs.

As Bruce Upbin noted in a recent article in Forbes, while we like to think of daring venture capitalists and entrepreneurs taking all the risk, they are more akin to the “last mile,” building on top of technological infrastructure built by the government. In truth, public sector programs are often crucial to innovation in the private economy. Here are four:

1. DARPA

In 1939, Leó Szilárd sent a letter to his friend Albert Einstein about the possibility of a mysterious device that could level entire cities. Einstein, in turn, passed it on to Franklin Roosevelt who, acutely aware that this otherwise unlikely idea had the sanction of the world’s most famous scientist, put the wheels of government in motion.

The result was the Manhattan Project, the most consequential government science program ever, which gave an enormous advantage to America and its allies. After the war, the military looked for ways to keep scientists involved and in 1958 President Eisenhower authorized DARPA (Defense Advanced Research Projects Agency).

Since then, DARPA has been a mainstay of technological development, funding development of the Internet, GPS and even Apple’s Siri, just to name a few. More recently, ARPA-E has been created to support similar development in energy.

2. NIH

We often fall into the trap of thinking about technology as mainly gadgets and gizmos. However, some of the most important innovations happen in the life sciences, much of it funded by the NIH (National Institutes of Health), a vast effort whose 2014 budget exceeds $31 billion.

The impact of the NIH cannot be overstated. Researchers there discover vaccines for infectious diseases and innovative new treatments. A Congressional study found that as many as 60% of important drugs would not have been discovered without NIH support and that economic returns range from 25% to 40%.

It also funded the Human Genome Project, a $3.6 billion undertaking that has not only revolutionized medical science, but whose economic benefits have been estimated to be nearly $800 billion as of 2011 and will likely multiply many times in the future.

3. In-Q-Tel

Government procurement is notoriously inefficient, especially with regard to military contracts, because there are multiple points of failure. First, specifications need to go through a cumbersome bureaucratic process, then bids are solicited and assessed not only on their merits, but amidst a political and greed ridden morass.

In the case of technology, the problem is especially acute. Much like large corporations, government bureaucrats are ill equipped to judge the value of nascent technologies and, by the time they are finished wrangling through the procurement process, the technology is often already out of date.

That’s why the CIA created In-Q-Tel, a government funded VC that invests in startup companies focused on cutting edge technology such as big data analytics and quantum computing. Rather than fully funding research programs, they can partner with entrepreneurs like Jeff Bezos and pursue a number of approaches.

The In-Q-Tel program has become so successful that it is often seen as a stamp of approval for start-ups, so it is able to invest at attractive valuations even when a company is fully funded.

4. SBIR

Entrepreneurs are often seen as heroic, while many observers complain that government should just get out of the way. However, while nobody likes the regulation and red tape, the Small Business Innovation Research (SBIR) program shows that government can play an important role in helping young, innovative businesses get started.

The program has three phases. The first is a “proof of concept” phase in which funding is generally capped at $150,000. The second is a research phase in which grants can go up to $1 million. In the third phase, the company is expected to either get private funding or, in some cases, can receive funding from another government program.

Qualcomm, iRobot and Symantec are just a few of the SBIR success stories. The combination of low grants (lower in fact, than most venture capitalists are willing to get involved with) and limited duration encourages entrepreneurs to embark on projects that aren’t yet developed enough to secure financing in the private sector.

The New Hoover Dams

The quintessential government project of the 20th century was the Hoover Dam, large, impressive projects that helped build the nation’s infrastructure. These were always popular because they showed a clear, tangible result even for those that weren’t directly affected by the investment.

However, building large physical structures will do little for US competitiveness in the 21st century (although much investment is needed for renovation and repair). Ours is a technological age and the most important investments are the ones we won’t see, in smart grids and connectivity, new molecules and algorithms.

In an important TED talk (see below), economist Mariana Mazzucato suggests that the public sector has a crucial role to play in funding innovations deemed too risky for profit seeking companies, who are under intense pressure to show a return on investment before a project is undertaken.

She also suggests that austerity is counterproductive, lowering deficits in the short term, but sacrificing the future through a lack of investment. She proposes that government programs should be transformed into innovation banks and that a equity stakes in funded companies should be plowed back into investments (Finland already does this).

Whether or not her proposals are workable, one thing is for sure: The tired old caricatures of lazy, feckless government bureaucrats and heroic entrepreneurs is more of an excuse for rent seeking (by lazy, feckless corporate bureaucrats) than it is a serious basis for policy.

- Greg

jueves, 4 de julio de 2013

Porque la innovación en productos no lo es todo...

 INC.COM16 Hours Ago

Why Product Innovation Isn't Everything

As Starbucks and Amazon have proven, sometimes it makes sense to focus on the value surrounding your product, rather than the product itself.

Flickr photo courtesy of Marjorie Lipan

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How was Starbucks able to build an empire in just 35 years, by charging premium prices for what is essentially a commodity? The coffee purveyor's legions of loyal patrons seem to find significant value in what it offers, to the point that it has become one of America’s most beloved brands. Others, meanwhile, are perplexed by the fact that someone would pay $4 for a cup of coffee, standing in a long line for the opportunity to buy something that could be created at home for much less. Starbucks founder Howard Schultz has said, “If I went to a group of consumers and asked them if I should sell a $4 cup of coffee, what would they have told me?“

So how does Starbucks pull it off? Because it offers more than just coffee. It prepares premium custom beverages made to your precise order, excellent customer service, and beautiful stores with comfortable chairs and free WiFi. For many, a trip to Starbucks is as much about the experience as it is about the caffeine. For others, it is a matter of convenience-they can always find one nearby when they need to connect to the Internet. All of these things add value beyond the coffee itself, which enables Starbucks to sell one of the World’s most commoditized products, at a significant premium. For those who value these benefits, Starbucks is contributing significant value, well worth the $4 per visit.

Amazon.com is a subtler example of what’s possible when we look beyond the commodity. It is not selling a premium version of a product like Starbucks, nor does it have a physical presence on every street corner. It does, however, contribute significant incremental value beyond that of its competitors. Most of us shop at Amazon.com because we know it has the world’s largest inventory, the fastest shipping, and one of the best return policies. And, because it is now the largest retailer in the world, it also has significant pricing power and is thus able to offer some of the best pricing.

If all of these benefits seem trivial, ask yourself if you would buy from a smaller online store you don't know much about, even if the product is the same price. Perhaps you have a bias toward supporting the small businesses or the underdog, but that aside, would you pay the same price for a product from a store that has slower shipping and an unknown return policy?

In 1979, Harvard Professor Michael Porter introduced the concept of the value chain, suggesting there are multiple layers to your business, each of which contributes to the total value to your customer. Direct activities, including sales, clearly contribute to revenue, and activities such as IT and customer service provide indirect, long-term value. The presence of all of these services form an integrated value chain that makes some brands more professional and valuable than others. The investments these companies make in their infrastructure cannot only make them more efficient and bring down cost, they have the potential to add value for their customers by improving the purchase experience, reducing risk, and addressing other needs that the customer may have but are being ignored by the market.

Starbucks and Amazon.com have both built an empire around selling commodities, but they invested heavily in the indirect benefits surrounding their offerings, thus providing more value than their rivals. Put another way, their innovation is the value chain they wrapped around the commodity products they sell, not the products themselves. After all, innovation does not always mean technical wizardry or superior craftsmanship--creating a more valuable delivery or purchase experience can be fertile ground for innovation too.

How can you take a page from Starbucks or Amazon? First, you have to appreciate the irony of selling a commodity and yet become so differentiated in the process, that you rise above the commodity trap that plagues so many businesses. Therein lies a subtle, yet crucial, distinction. Everyone in Silicon Valley seems to be “innovating” a technology product, but not many are creating meaningful differentiated value that gives them a leg up on competitors. That is unfortunate when you consider that many technology products become commodities eventually.

The bottom line? If you spend all of your resources innovating a product that is bound to become a commodity, you won't have a defensible market position down the road. In fact, all of your resources will have been spent fighting a battle you are unlikely to win in the long term, unless your successful at being acquired during market consolidation, which is unlikely. That's why innovating the value chain around an existing commoditized product, rather than innovating the product itself, is sometimes a better strategy. That's especially true if you're entering a crowded space and lack the timing or resources to become a leader when the market matures.

Neal Cabage: is a product strategist and technologist. He has worked with top online brands, spoken at leading industry conferences, and founded and sold two online start-ups along the way. He co-authored the 2013 book The Smarter Startup and continues to research why some online products succeed when many do not. You can find him on Twitter @NealCabage.

Los 10 mandamientos de la Innovación

Ten Power Laws Of Innovation

By John Thackara | Published: July 4, 2013

In 2006 I found myself at a Cursos De Verano (summer school) near Madrid. Just down the corridor, a bunch of senior generals were discussing the “army of the 21st century”. Next to them, a some egg-head priests were discussing “the church of the 21st century”. My group was discussing “innovation of the 21st century “. I posted the following Power Laws on a notice board hoping the Church and State guys would take note.

Power Law 1: Don’t think ‘new product’ – think social and ecological value.

Power Law 2: Think social and ecological value before ‘tech’

Power Law 3: Enable human agency: Design people into situations, not out of them.

Power Law 4: Use, not own. Possession is old paradigm.

Power Law 5: Think P2P, not point-to-mass.

Power Law 6: Don’t think faster – think closer.

Power Law 7: Don’t start from zero. Re-mix what’s already out there.

Power Law 8: Connect the big and the small.

Power Law 9: Think whole systems (and new business models, too).

Power Law 10: Think open systems, not closed ones.

To borrow from Marx: If you don’t like these laws, I will make up some others.

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